Coming back from TEAM 25, one thing stood out immediately: Atlassian is no longer just adding features; it’s rethinking how teams interact with tools, data, and each other. This wasn’t just a conference for product managers and platform owners but a glimpse into how collaboration itself is evolving. 

My team and I were on-site all week, sitting in deep-dive sessions, talking with product leads, and connecting with peers across industries. Over the next few posts, I’ll share the big takeaways that technical leaders and Atlassian stakeholders should be tracking, starting here with the most important product and platform announcements.

Rovo for Everyone

Atlassian made it official: Rovo will be included in all Jira Software, Confluence, and Jira Service Management subscriptions, across all tiers. If you haven’t been tracking Rovo, here’s the short version: it’s Atlassian’s new AI assistant and knowledge discovery engine. And it’s not just a chatbot bolted onto your instance—it’s a foundational layer for surfacing insights across tools, spaces, and tickets. Think of it as a smarter, context-aware fabric that pulls together disconnected work and institutional knowledge.

One of the most powerful updates? Rovo now supports 50+ built-in integrations with third-party tools, including Google Drive, Slack, Microsoft 365, Salesforce, and many others, bringing intelligence from beyond just the Atlassian stack. This expands Rovo’s reach dramatically, making it a central access point for the broader context teams need every day. You can explore the full list of supported connectors here.

For technical teams, this means:

  • Less time hunting for tickets, decisions, or context
  • Easier access to patterns across past incidents, changes, or deployments
  • More intelligent search and summarization, especially in large Confluence spaces
  • A unified view of work and information that spans the tools your teams already use

Related Note: Rovo Comes to Data Center

Atlassian also announced a Rovo Data Center Connector, allowing customers running Data Center instances to take advantage of Rovo’s capabilities without fully migrating to the cloud. 

This is a huge step for hybrid and regulated environments, essentially allowing legacy platforms to integrate with the same AI-driven intelligence layer as cloud tools. For organizations hesitant or unable to move everything to Atlassian Cloud, this makes Rovo much more accessible and relevant.

Massive Cloud Scale + Enterprise-Grade Compliance

Atlassian continues to push the ceiling on what its cloud platform can handle, and it’s starting to show.

Key milestones announced at TEAM 25 include:

  • 150,000 users supported on a single Confluence site
  • 100,000 users will soon be supported on a single Jira site
  • Major compliance advancements, including achieving FedRAMP Moderate Authorization, a critical milestone for working with U.S. federal agencies and highly regulated industries

Atlassian Cloud Deployment Options

With scale and compliance come new choices. Atlassian now offers three distinct cloud deployment models to meet different enterprise needs:

  1. Cloud Enterprise – Standard high-scale, high-performance cloud deployment
  2. Government Cloud – Purpose-built for public sector and compliance-heavy organizations
  3. Isolated Cloud – Provides enhanced data isolation and residency controls for regulated industries

 More on Atlassian Cloud Deployment Options

These advancements aren’t just technical—they open doors for organizations previously stuck on-premises due to compliance or complexity concerns. Atlassian is committed to becoming a truly enterprise-grade platform.

Products Are Becoming Apps

One of the more fundamental shifts announced was this: Atlassian is transitioning away from thinking in terms of standalone “products” and toward an ecosystem of apps that plug into a common platform. 

Jira Software, Confluence, Jira Service Management—these are now considered apps in Atlassian’s ecosystem, rather than siloed products. This shift lays the groundwork for a more unified and composable platform, where teams can adopt what they need, when they need it.

Just as important: Atlassian introduced the concept of Platform Apps—shared capabilities that work across the ecosystem and power the core experience. These include:

  • Home: A new central landing spot for users
  • Goals: Connect the team’s work to strategic outcomes
  • Teams: Brings team membership and structure to the forefront
  • Analytics: Cross-product data and reporting
  • Rovo (Search, Chat, Studio): Unified AI-powered intelligence layer

You can explore the Platform Apps in more detail here.

This architecture opens up new possibilities for personalized user experiences, shared data models, and faster innovation across tools.

Introducing Collections: Purpose-Built Atlassian Solutions

To complement the app-based model, Atlassian also introduced Collections—curated bundles of apps designed to support everyday business needs.

The idea is to adopt an end-to-end set of capabilities that are already aligned, rather than purchasing and assembling individual tools.

Two Collections were announced:

  • Teamwork Collection: Built for team collaboration and execution. It includes:
    • Jira Software
    • Confluence
    • Loom
    • Rovo
    • And More. Explore the Teamwork Collection here.
  • Strategy Collection: Geared toward enterprise strategy, alignment, and portfolio management. It includes:
    • Jira Align
    • Atlassian Focus
    • Atlassian Talent
    • And More. Explore the Strategy Collection here.

These collections are a sign that Atlassian is moving toward a more solution-driven, go-to-market model. It simplifies adoption for new customers and makes it easier for technical leaders to plan, bundle, and scale tools with clarity.

Quick Hits: Other Notable Products and Updates from TEAM 25

  • Enhanced AI-powered automation across Jira and JSM
  • Improved Confluence whiteboards and ideation workflows
  • Stronger admin tools for sandboxing, testing, and change control
  • Continued emphasis on DevOps and ITSM convergence, especially in incident response

TEAM 25 made it clear: Atlassian is going all-in on scalability, intelligence, and cross-functional collaboration. Rovo is the standout star, but it’s just one part of a broader platform vision that includes platform-wide apps, purpose-built Collections, and enterprise-grade scale and compliance.

In Part 2 of this series, we’ll unpack what TEAM 25 revealed about Atlassian’s evolving partner ecosystem and how customer expectations are shifting in the new era of cloud and AI-enabled tooling.

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